Year 1989, Mr. Rolf Müller started the business of Yacht Charter Muller with a boat in Greece. By then, the company was known as Segel Charter – Yacht Charter Muller & Reisebüro Müller.
“My family has been sailing for almost 50 years by then. At the lakes in Switzerland and more we sailed on the sea around the world. We get many good contacts with ship and broker suppliers where we rent boats for holidays. Many of our friends has known our interests and experiences, therefore they started to ask help from us. Little by little, my mother started the small yacht charter business by the year of 1989 and she dealed with all Swiss clients and I did all the contracts for yachts around the world“.
The Müller family was a strong backup for Mr. Rolf Müller in doing the businesses. Rolf Müller in another hand took the opportunities to sail together with the clients on the sea as a caption. Mr. Rolf grown up with sailing and he has over 40 years sailing experiences.
“By the start, we only had mouth-to-mouth promotion. We assisted mostly friends and their friends in renting and sailing. Later on, we went to the International Boat Exhibition in Düsseldorf, Zürich and Paris and started to do advertisement on yacht charter magazines“.
In the early 90s, most YCM’s clients came from Switzerland, boats and brokers are located all around the world.
“There were lots of dilemma at that time. We have been straggle a lot because of the challenges. Internet wasn’t developed as today, so we needed to dig-out all possible information on different destinations and introduce to our customers. To explain how and where the best places were for sailing. Where the marina was with the best restaurants. Sometimes we need to explain the technical things about the boat. When we were dealing with exclusive yacht charter with crew, we had to organize the best services. Every single wish from the clients was an order and we have to find a solution for it“.
YCM became one of the very first yacht charter service agent focus on niche market – the Top VIP Clients.
“At that time, we didn’t know much about VIP clients. We consider all of our clients were VIPs. However, we tended to have more personal contact with everyone. We talk to the clients and make sure to offer what they need. Our mission is called 3P. Personal, professional and proud. It is not difficult to understand it. That’s what you can call it VIP service today“.
Many companies today do online sales. Clients add what they need into shopping chart and pay as a package. YCM doesn’t consider that kind of service is VIP enough and therefore all products YCM offered were customized – which YCM called “Personal Tailor”.
“Everyone can rent a boat and it is so easy to deal with it via today’s internet technology. However, we offer more. We realize the wishes or even you can call it dreams of clients and interpreted them into real life”.
YCM went along with a group of suppliers from Nordic region to Taiwan, Malaysia and Singapore for the very first time Self Arranged promotion trip. The products of YCM is new in Southeast Asia and it has been a great success. 2015 Best Of Nordic – private promotion trip to Southeast...read more
New! Lots of New Boats are coming! That was the 55th hanseboot: 557 exhibitors from 18 nations, presenting their products and innovations on the nine days of the boat show, from 25 October to 2 November – with more than 490 boats and yachts, and services for all aspects of boating. The exhibits in the halls and the in-water hanseboot at the City Marina attracted some 76,000 professionals, leisure sailors and...read more
Our yearly FAM trip starts in the end of August in Greece, Rhodos. The trip is 10 days and 7 nights on the sea. The importance for the FAM trip arrangement gives full idea on different yacht operate for our employees. Thanks for YCM Greek suppliers have given us all the support through the years and we are fully enjoying all the...read more
These two pictures are standard type of yacht we are using for your private trip. They are relatively small yacht, but you can get an idea on the sailing yacht we will provide you. It depends on the size of the group, we will chose larger yacht.\ Pictures are from Moorings Yacht....read more
Norwegian Travel Workshop (NTW) 2014 took place in northern Norway this year. Over 280 buyers from over 27 countries gathered together and celebrate the biggest travel event in Norway. There are over 270 sellers in the workshop and only one yacht arranger attended the workshop. It is a young Norwegian company called SeilNorge. SeilNorge arranges most of tours in northern Norway which includes Tromsø, Lofoton, Nordkapp and even Spitsbergn. YCM signed a close partnership with SeilNorge and started to operate with VIP charter services. We will sooner list the products in the menu....read more
Sweden is always fascinating for yacht lovers when the weather is good.read more